About us

Put simply, we get your financial house in perfect order and keep it that way. Whether you just don’t have the time, or you don’t know how to make your money work hard for you, we plan and organise your financial wealth.

Sage Financial Advice was established by Kerry Farquharson in 2021. Having seen firsthand how impersonal and cold finance can be for clients, Kerry knew there was a better way. By building relationships with clients, developing realistic, achievable action plans and goals, Sage Financial Advice is your trusted Cairns financial adviser.

Our Vision

Our clients achieve the financial wealth they need to thrive in life. Whether they are heading into retirement, or they are planning to work less, their finances will allow them to make life choices confidently.

Our Mission

We are a trusted adviser to our clients, who know we work to enable them to reach their financial goals. We never overcommit, overcomplicate or overpromise. We simply provide value-based financial planning.

Testimonials

We have known Joel Little for 10 years and can highly recommend his services. Initially, when we approached him for some financial advice we were in a worrying financial position with no obvious way out. Due to his professionalism, knowledge and sound advice, he honestly turned our lives around. He has always provided us with solid financial advice, and is honest, and trustworthy.

He has always been there for us and nothing was ever too much trouble. Thanks to Joel, we are now enjoying our retirement with no financial worries.

Art and Maggie Makar

My partner and I felt it was time to prioritise planning for our retirement. We wanted practical advice that we could understand and implement with confidence. A colleague recommended we make an appointment with Kerry at Sage Financial Advice and from the start, Kerry spent time getting to know our personal and financial situation to understand our complete financial picture. The advice that was prepared was aligned with our goals and we were comfortable implementing it. We recognize that things change, therefore we have opted to continue with an ongoing relationship with Sage Financial Planning to ensure that we remain on track to meet our financial and lifestyle goals.

"We were initially hesitant about using a financial adviser/service but so glad now that we did. Sage has provided very comprehensive and personalised advice, and guided us through the changes needed to grow better financial stability for the future"

Justin & Tash Coventry

Working with Sage Financial has been very helpful in particular working through the minefield of

Super and Retirement.

Thanks to Kerry, Joel and Marina they have made this process much easier.

Lynda

Working with Kerry and Joel was such a positive experience! Kerry was so invested in us and worked hard to secure some good outcomes! She gave good, solid financial advice and was an advocate for us throughout the process. They were both responsive and professional throughout our engagements with them and I can’t rate them highly enough.

Catherine

We’ve had a fantastic experience working with Kerry and her team! After our insurances were left in a mess by a previous adviser, Kerry quickly sorted everything out for us and even submitted a successful claim, that our previous adviser had missed! She explained everything in simple, easy-to-understand English and was always quick to respond to emails. It has been an absolute breeze dealing with Kerry, and we couldn't be happier with the service received. Highly recommend!

Brigid Lees

Kerry and Joel helped take the confusion out of our existing insurance and superannuation plans and provided us with recommendations that were more inline with our lifestyle and goals. We have no hesitation in recommending their services and we look forward to a continued relationship with them both.

Debbie Jaques

Kerry & Joel were wonderful through the whole process from start to end. Providing the best options available in our situation and guiding us through the process making a daunting & difficult task quite simple. Thanks so much Sage! We highly recommend their services to all who are looking for a change for the better with their finances.

Matt

Meet the team

Kerry Farquharson

Director and Financial Adviser

Joel Little

Director and Financial Adviser

Plan for your tomorrow. Today

There’s no time like the present to begin planning for your future. Book your consultation with financial advisers in Cairns to see how we can help.

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Supporting the community

Looking after those around us, and the community we operate in is vital to the team at Sage Financial Advice.

Our preferred charity is The Pyjama Foundation, an organisation that supports foster children and helps them through learning, life skills and building confidence.

We recently supported the FNQ Hospital Foundation and celebrated their 25th anniversary at their Gala Ball.

The local business community

We had a great time sponsoring the Cairns Chamber of Commerce lunch and being part of the Masterclass in Strategic Resilience with Professor John Hale.

Kerry shared how Sage Wealth Protection helps business owners protect the things that matter most, their business, their assets, and their people.

A special thanks to Australian Superfoods NQ for teaming up with us to provide locally sourced chia seeds as a thank you gift, complete with our details on the back.

It’s always a pleasure to connect with the local business community and be part of these meaningful conversations!

Proud Major Sponsor – The Sisterhood of the Travelling Wheelbarrow 2026

We are honored to once again be a major sponsor of the 2026 Sisterhood of the Travelling Wheelbarrow. Over the past several years, this incredible initiative has helped build and provide safe housing for women in Cairns, as well as support the dedicated staff who work tirelessly within these homes.

Our contribution is just one part of a much larger community effort, but together, we are making a meaningful difference in the lives of local women who deserve safety, stability, and support.

We’re proud to stand behind this event and the amazing women it empowers.

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Sage Financial Advice

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Anne E

My husband & I would highly recommend Kerry, Joel and team at Sage Financial to anyone requiring financial advice. Kerry is easy to talk to, listened to what our needs were & worked with us. We found Sage Financial Cairns to be highly professional and provided great customer service.

Jo Brooks

Kerry brings a wealth of knowledge, commitment, and loyalty to organise our finances to work best for us. This provides valuable reassurance to us.

Melissa Hobson

Kerry was delightfully informative, knowledgeable and listened to what my future goals were. She had a good discussion on how to archive those goals and used that information to guide the Finacial plan and prioritise the actions to be taken. She was upfront about the charges and suggested appropriate insurance protection.She was also flexible to accommodate changes in my original plan in a realistic manner, setting up a good rapport for future consultations.Thankful for the time spent with Kerry and happy to recommend her and SageFinacial planning to others.

Fran Dowland

Best experience I have had trying to organise income protection insurance. Kerry took the time to know what was important to me and tailored the insurance to suit. Very comprehensive and took the hard work out of the ordeal.

Trevor Brooks

Scott Finlay

Genuine interest in my financial picture to produce an individualised plan. Team approach to putting the plan into action.

Sydney Cyr

Kerry has been fabulous! He has given us advice specific to our current situation, helping us plan for our future and has been kind, caring and very communicative throughout the whole process!

Ray Freeman

We highly recommend Sage Financial for being so professional, helpful and friendly. We feel very confident with their financial advice and could not fault their service.

Bryn Rohdmann

Dan Bujora

Great customer service